Search Engine Optimization:
Before you understand search engine optimization strategy, you need to understand what search engine and search marketing are for this type of marketing. The search engine is a service that allows internet users to search for content on World Wide Web (www). A search engine is a software that helps people find the information they are looking for online, using keywords or phrases.
What is SEO?
SEO (Search Engine Optimization) is the process of optimizing a website or webpage to improve the ranking and quality of the organic results from search engines. SEO mainly targets unpaid traffic (Organic) rather than paid and direct traffic. Organic traffic generates searches using different types of keywords in search engines. It helps you get potential customers without spending money and improves website ranking on search the engine result page (SERP).
Why SEO is Important for Digital Marketing?
Search Engine Optimization is an important method of digital marketing. It is used to increase the number of visitors to the website and it will lead higher ranking on the search engine result page. An SEO freelancer can help you to rank your website.
The various benefits of google SEO on digital marketing are listed below:
- Increase web Traffic
- Increase sales through leads
- Provides better visibility and ranking
- Build your own brand awareness
Top 12 Ranking Factors in SEO
- Site Security
- Crawlability
- Quality content
- Using best keywords
- Optimized content
- Mobile friendliness
- Website/page speed
- User experience
- Website Structure
- Backlinks
- Domain Age/URL
- Regular updates
Types of SEO
Here, we discussed mainly three types:
- On-Page SEO
- Off-Page SEO
- Technical SEO
On-Page SEO
It relates to the content on your website or webpage. It’s the process of optimizing the content on your website or webpage to earn a better ranking in search and increase traffic. On-Page SEO mainly includes,
- Keywords – Find the best keywords to target a page of content.
- Content – Using high-quality and more relevant content with focused keywords.
- Title Tags – Use H1 for the main title and H2 for subheadings (using keywords for the title)
- Image alt tag – using keywords for image Title tags and alt tags.
- Internal Links – Using internal links for relevant keywords.
- Outbound Link – Link your website to another Website (Choose a high domain authority website)
Off-Page SEO
It helps you to make your website appear in a higher search ranking. High-quality backlinks are an important component in off-page SEO. A large number of links point to your website from relevant and authoritative websites. It will show your website is valuable and well-established by search engines.
Technical SEO
It relate to non-content components of your website. It improves the readability of the website and provides a better search experience, which helps search engines to keep the site high quality. A good user experience is important for users, it effects the overall traffic and engagement.
The related components help to technical SEO
- Site speed
- Mobile-friendliness
- Website structure
- Security
- Fix duplicate content issues
Best Free SEO Tools
- Yoast SEO Plugin
- Google Analytics
- Google Search Console
- Google Trends
- Ubesrsuggest
- Bing Webmaster Tools
- Semrush
- Answer the Public
- KW Finder
- Mozbar
- Page Speed Insight
- Mobile-Friendly Test